August 11, 2008
WXMI.com strives to offer its visitors the
many advantages of Internet technology and to provide an interactive and
personalized experience. We may use Personally Identifiable Information (your
name, e-mail address, street address, telephone number) subject to the terms of
this privacy policy. Please note this policy applies only to information
collected by WXMI.com online and does not impact information collected
or used by WXMI.com or its affiliates through other means.
How we gather
information from users.
How we collect and store
information depends on the page you are visiting, the activities in which you
elect to participate and the services provided. You can visit many pages on our
site without providing any information. Other pages may prompt you to provide
information, such as when you register for access to portions of our site, sign
up for membership, request certain features (e.g., newsletters, news updates
and other products), sign up for a newspaper subscription or make a purchase.
You may also provide information when you participate in sweepstakes and
contests, voting and polling activities, message boards and chat rooms and
other interactive areas of our site.
Like most Web sites, WXMI.com also collects information automatically
and through the use of electronic tools that may be transparent to our
visitors. For example, we may log the name of your Internet Service Provider or
use “cookie” technology. Among other things, the cookie may store your user
name and password, sparing you from having to re-enter that information each
time you visit, or may control the number of times you encounter a particular
advertisement while visiting our site. As we adopt additional technology, we
may also gather information through other means. In certain cases, you can
choose not to provide us with information, for example by setting your browser
to refuse to accept cookies, but doing so may limit your ability to access
certain portions of the site or may require you to re-enter your user name and
password. Additionally we may not be able to customize the site’s features
according to your preferences.
What we do with the
information we collect.
We will use your
information only as permitted by law. Aggregated Information (information that
does not personally identify you) may be used in many ways. As one example, we
may combine information about your usage patterns with similar information
obtained from other users to learn which pages are visited most or what
features are most attractive. Aggregated Information may occasionally be shared
with our advertisers and business partners, but cannot be used to contact you
individually.
We also collect information
to enhance your visit and deliver more individualized content and advertising.
For example, we may use Personally Identifiable Information collected on WXMI.com
to communicate with you regarding our Terms of Service and privacy
policy, products and services offered by WXMI.com and other Tribune
Company affiliates and partners, administration of sweepstakes and contests,
processing e-commerce transactions and other topics we think you might find of
interest. We reserve the right to share this information with other Tribune
Company business units and affiliates, including for example our affiliated
newspapers and entities in which Tribune Company has an ownership interest
(collectively, “Affiliates”). This policy does not apply to any Affiliate’s use
of such information.
Personally Identifiable
Information collected by WXMI.com may also be used for other purposes
including but not limited to site administration and troubleshooting. Certain
third parties who provide technical support for the operation of our site (our
Web hosting service and our newsletter provider, for example) may access such
information.
As we continue to develop
our business, we may sell, buy, merge or partner with other companies or
businesses. In such transactions, user information may be among the transferred
assets. We may also disclose your information in response to a court order, at
other times when we believe we are reasonably required to do so by law, in
connection with the collection of amounts you may owe to us, and/or whenever we
deem it appropriate or necessary to give such information to law enforcement
authorities. Please note we may not provide you with notice prior to disclosure
in such cases.
Your choice to opt
out.
The quality news and
information on WXMI.com is supported by advertising revenue and a
controlled program of e-mail marketing is an important element of our online
publishing business. Like other Web publishers, we sometimes permit our
advertising and promotional partners to e-mail you about services, features,
products, special offers and unique content we believe might interest you. If
you prefer not to receive e-mail communications sent directly from our
advertisers or promotional partners, you will be given an opportunity to
decline before you provide us information we might use for this purpose. If you
decline at the time you provide us such information, we will not share the
Personally Identifiable Information you provide with non-Affiliated advertisers
for such purposes, though we may on occasion send you information on their
behalf.
Affiliated sites,
linked sites and advertisements.
WXMI.com expects its partners, advertisers
and third-party affiliates to respect the privacy of our users. However, third
parties, including our partners, advertisers, affiliates and other content
providers accessible through our site, may have their own privacy and data
collection policies and practices. For example, during your visit to our site
you may link to, or view as part of a frame on a WXMI.com page, certain
content that is actually created or hosted by a third party. Also, through WXMI.com
you may be introduced to, or be able to access, information, Web sites,
advertisements, features, contests or sweepstakes offered by other parties. WXMI.com
is not responsible for the actions or policies of such third parties. You
should check the applicable privacy policies of those third parties when
providing information on a feature or page operated by a third party.
While on our site, our
advertisers, promotional partners or other third parties may use cookies or
other technology to attempt to identify some of your preferences or retrieve
information about you. For example, some of our advertising is served by third
parties and may include cookies that enable the advertiser to determine whether
you have seen a particular advertisement before. Through features available on
our site, third parties may use cookies or other technology to gather
information. WXMI.com does not control the use of this technology or the
resulting information and is not responsible for any actions or policies of
such third parties.
A cookie gets entered by
your Web browser into the "Cookies" folder on your hard drive after
you close your browser, and may be used by your browser on subsequent visits to
the Site. We use persistent and session cookies to analyze and enhance your
experience on the Site, and use third party ad technology to serve ads. The
data that is collected is the property of WXMI.com, not the third party.
We also allow third parties called ad networks or ad servers to serve ads to
you on WXMI.com. Cookies enable them to compile information about where
you, or others who have used your computer, saw their advertisements and
determine which ads are clicked on. This information makes it possible for the
ad technology, ad servers and ad networks to deliver targeted advertisements to
you on WXMI.com. WXMI.com does not have access to the cookies that may
be placed on your computer by third-party ad technology, ad servers or ad
networks. WXMI.com maintains relationships with a number of third-party
networks, including Doubleclick, Unicast, and Pointroll. Those parties that use
cookies may offer you a way to opt out of ad targeting. You may find more
information at the Web site of the individual ad network or the Network
Advertising Initiative.
Please be careful and
responsible whenever you are online. Should you choose to voluntarily disclose
Personally Identifiable Information on our site, such as in message boards,
chat areas or in advertising or notices you post, that information can be
viewed publicly and can be collected and used by third parties without our
knowledge and may result in unsolicited messages from other individuals or
third parties. Such activities are beyond the control of WXMI.com and
this policy.
Children.
WXMI.com does not knowingly collect or
solicit Personally Identifiable Information from or about children under 13
except as permitted by law. If we discover we have received any information
from a child under 13 in violation of this policy, we will delete that
information immediately. If you believe WXMI.com has any information
from or about anyone under 13, please contact us at the address listed below.
Contacting us.
We can be reached by
contacting:
FOX 17 WXMI
Grand Rapids
E-mail: feedback@wxmi.com
Changes to this policy.
WXMI.com reserves the right to change this
policy at any time. Please check this page periodically for changes. Your
continued use of our site following the posting of changes to these terms will
mean you accept those changes. Information collected prior to the time any
change is posted will be used according to the rules and laws that applied at
the time the information was collected.
Governing law.
This policy and the use of
this Site are governed by
In the event case of any
conflict between the terms of this policy and the terms of any electronic or
machine readable privacy policy (for example, a P3P electronic privacy policy),
the terms of this written policy shall control.
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